Make it a habit

A culture of service needs to be visible.  If you started to introduce yourself and started to use the names of your clients and then stopped doing it you need to start again.  Any time you begin a new practice you need to recognize that it needs to become a habit.

Think for a moment about your habits.  If you have a habit, it is due to your many repetitions.   You don't think about it.  It has become an internal script.  When you set out to create a culture of service your initial efforts will fade if your are not intent on repeating the effort.   

Think for a moment how you might use the concept of a "script".   A script is a common tool of media moguls.  What you hear on television is typically not off the cuff.  It is carefully prepared and scripted.  The actor practices the lines that will be recited.

In effect you are the "Director" of your Culture of Service.  Do not be afraid to have employees repeat again and again the practice of making a good introduction and using the names of your customers.  When your customers hear their names they will know that your company is different.